Gray said the relationship has gained more attention in recent years, and he some gave credit to former U.S. Surgeon General Vivek Murthy. In January, Murthy issued an advisory report describing how alcohol consumption, even at moderate levels, increases risks of at least seven types of cancer. “Alcohol consumption is the third leading preventable cause of cancer in the United States, after …

This is driven by health-conscious consumers, generational shifts, and a growing cultural movement toward balance rather than embracing excess. READ MORE HERE.

Being a mindful drinker means you actively pay attention to how alcohol impacts your life in all areas, from your quality of sleep to your relationships. Unlike going sober, it doesn’t necessarily mean cutting out all forms of alcohol forever, but rather reducing your intake or perhaps taking a pause and doing a “sober sprint” for a few months. READ …

Learn up-to-date facts and statistics on alcohol consumption and its impact in the United States and globally. READ MORE HERE.

Is your complexion yet another reason to be sober-curious? READ MORE HERE.

“Rather than focus on blame and shame toward individuals, we consider the structure and conditions under which alcohol is served and sold and work to create a safer and healthier environment,” Recover Alaska CEO Tiffany Hall said. “This is long-term work with big goals and broad measures.” READ MORE HERE.

When one partner wants to cut back, or stops drinking altogether, the changes can reverberate throughout a relationship. READ MORE HERE.

After Murray stopped drinking, she realized how much alcohol diminishes people’s travel experiences. “When you’re drinking, your senses are muted,” she says. Instead, she promotes what she calls full-sensory travel. “You’re in touch with all your senses. Colors are brighter, touch is more intense, food tastes better.” She also suggests people take a travel do-over. Maybe they’ve been to Italy, …

Ladies, gentlemen, and financially curious Gen Zers, let’s raise a metaphorical glass (of water, obviously) to this fascinating snapshot of generational spending. Spoiler alert: Gen Z is giving the booze biz the cold shoulder like it’s an ex texting, “You up?” READ MORE HERE.