Every start of the year, our Instagram feeds are filled with folks trying to curb their drinking or stop altogether. Whether they are starting a journey of recovery or simply sober curious, a term coined by Ruby Warrington in her book of the same name, and the thing they’re doing is called Dry January — the name for when people refrain from drinking any alcohol as a personal challenge. But with the growing popularity of sobriety as a “trend” (you might want to read our thoughts about that), there’s a new month in town: Sober September.
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