Social Norms Campaigns
Social Norms work is an important part of changing long lasting perceptions of alcohol misuses and the harms it. We make an effort to include this work to transform perceptions by highlighting social norms and changing the narrative around alcohol use disorders, honoring recovery, and asking the right questions. We treat alcohol as the norm and don’t question the harms that come with it. It is important for our community to begin to understand why we do this—why we ask “why do you drink?” instead of “why don’t you drink?”.
See are four most recent campaigns below and click to learn and understand more, get involved, or share with your own connections and community.
Be [You] is a statewide media campaign that seeks to prevent and reduce underage drinking among youth by challenging the misconception that most teens drink alcohol.
This work was made possible by support from the Doris Duke Charitable Foundation and was done in partnership with the Alaska Wellness Coalition. It follows the positive culture framework of highlighting real-life positive statistics and norms (typically a disconnect in people’s perceptions) rather than using fear-based messaging.
Learn more about Be[You] and how to get involved by visiting beyoualaska.com.