Alcohol is now being marketed as a ‘wellness’ drink

Millennials are toasting to the wellness booze trend.

Young adults today are imbibing less than previous generations, and many have kicked the habit altogether, preferring to make sobriety the hip choice. At the same time, health-conscious millennials are spending more money at the gym, even making group-fitness birthday celebrations a thing.

So it was only a matter of time before beverage manufacturers began marketing formulations tuned to your health, such as 26.2 Brew. The flagship drink of Marathon Brewing Company, a new branch of the Boston Beer Company (makers of Sam Adams), 26.2 purports to be a beer “for runners, by runners.” 

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