It is with great enthusiasm that I to invite you to participate in World Alcohol-Free Day 2024, happening on Thursday, October 3rd. It’s one day for a global celebration of alcohol-free living in all its forms—one day to share sober inspiration, celebrate choices, and highlight the diversity of people going alcohol-free.
This year, we are once again focusing on highlighting that the current alcohol norm is not good enough for our societies and people. We expect more from our social environments than the constant push to consume alcohol everywhere. Let’s break free from the pressure to drink and focus on authentic connections and shared activities. It’s time for healthier, more inclusive social norms that move beyond alcohol’s dominance.