World Alcohol Free Day

When we – our minds, our preferences, our environments, our customs and cultures, our social norms – are liberated from alcohol, there is so much more life to embrace and enjoy. When alcohol is is not at the center anymore, the human, our relations, our real feelings, experiences, and preferences take center stage.

There is so much more to relations, events, social gatherings, special moments of joy or sadness than just the expectations that alcohol marketing and the alcohol norm teach us. There are friendships that last beyond the “happy hour”. There are jokes that are funny for real. There are authentic emotions. There are memories that last a lifetime. There is so much more to expect.

Get involved! Share your voice

Let’s talk about the elephant in the room: Most people don’t want alcohol to dominate every environment, every social event, every cultural practice and family gathering. Most of us want to connect authentically. We don’t want to be pressured to consume alcohol when we don’t want, don’t like it, or have other preferences. Most of us are tired by alcohol companies pushing alcohol on us all the time, everywhere. We are many who expect more from social relations than the boring and harmful focus on booze. Most of us want the people, our joint activities and interests to take center stage, not booze. We are many who expect more and want more healthy, more inclusive, and welcoming social norms than the oppressive alcohol norm.

We expect more from the environments we live, work, play, and party in. We expect:

• More family time liberated from alcohol.
• More social connections liberated from alcohol.
• More celebrations liberated from alcohol.
• More bars and restaurants liberated from alcohol.
• More dates liberated from alcohol.
• More nightlife liberated from alcohol.
• More sports liberated from alcohol.
• More social media liberated from alcohol.
• More holidays liberated from alcohol.
• More…

We invite you to record one sentence about what you would like to see more of liberated from alcohol. It can be anything – sports, politics, public space, restaurants, self-esteem, social connections, family time, etc.

We want to give voice to the many people who feel oppressed by the alcohol norm. We want to give voice to all the possibilities that open up beyond booze.

SHARE YOUR VOICE