Liquor Companies Love Sponsoring Pride. Here’s Why They Need to Stop.

A sweep of hangovers across the nation and streets littered with empty plastic cups can only mean one thing: Pride month is coming to a close. Every June, cities throughout the U.S. (and the world) celebrate the LGBTQIA+ movement late into the night. I don’t mean to be flippant; as a queer woman, I absolutely celebrate Pride. Just a few years ago, I didn’t have the legal right to marry my partner. Hell, just a few decades ago, it was illegal to even have sex with my partner. And LGBTQIA+ communities still face so many issues, particularly the disproportionate number of black trans women being killed.

Yet LGBTQIA+ communities face another insidious issue, and it happens to rear its ugly head amidst the rainbow and glitter of Pride: Liquor companies are capitalizing on the LGBTQIA+ movement.

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