Teenagers who drink perceive alcohol ads are aimed at them – study

Alcohol ads shown in Australia may be in breach of the advertising code, with many of the actors perceived to be younger than 25, a study has found.

The voluntary alcohol beverages advertising code (ABAC) requires actors be at least 25 and to clearly depicted as adults, in order to avoid any ambiguity around the legal drinking age.

But a study published on Friday found teens who drink heavily often – consuming 11 or more standard drinks per occasion – believe the alcohol ads appeal to their age group because of the attractive, young-looking actors. Read more here.