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WA’s ‘Spread’ ad the most effective at reducing alcohol consumption, new study suggests

Published in the British Medical Journal Open, the study compared 83 alcohol education advertisements around the world, with ‘Spread’ reported as the most likely to motivate drinkers to reduce alcohol consumption.
The study involved 2,174 adults who regularly consume alcohol. Subjects were shown three randomly selected ads from the pool of options before reporting the extent to which they felt motivated to reduce drinking following the viewing.

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